Star Citizen, called the "spiritual successor" to the Wing Commander franchise, is a new space sim from Cloud Imperium Games Corporation, headed by Chris Roberts, which will support the Oculus Rift headset. The game was originally getting crowdfunded through their own website with a funding goal of 2 million USD. There's many advantages to raising money without going through Kickstarter. You don't have to give a significant cut of your raised money to Kickstarter and Amazon, for one, and you also don't have to reach a set goal to keep the funds.
On the other hand, Kickstarter provides a great platform for publicity, and subsequently more chance of getting supporters. Although having raised a million all on their own is pretty damn impressive, they've now decided to add a Kickstarter campaign to stretch further towards their funding goals, with a goal of 500,000 USD.
Within just a few hours they have already recieved over $100k in pledges, so they are not only heading for a successful drive, they might very well surpass their original 2mil goal, when combined with the million they have already raised.